I always wanted to design

To make art. To turn ordinary into extraordinary.

Not the typical Raleigh web design agency

Francesca Kober


To me, everything evokes design. Each time I create a website, I follow two paths: fashion and function. Style and structure. Combined, they present any brand in any category with an aura of luxury.


I have a long history of studying what luxury brands do to make themselves unique — first as an eager designer enrolled at Parson’s School of Design in New York City, then as a visual merchandising professional working for Nordstrom, Ralph Lauren, and Chocheng. Throughout the years, I developed a keen eye for branding, and a unique understanding of luxury.


Luxury isn’t just a price tag. It’s an attitude. A trust. Luxury is confidence. Luxury is attention to detail. Luxury is without category limits. It’s the tangible intangible that separates the best from the rest.


I believe that luxury brands consistently hold themselves to the highest standards. They speak a language that communicates special, whether it’s the elegant and refined script font of Cartier or the iconic yet authoritative double C logo of Chanel. Today, I take pride and pleasure in blending everything I’ve learned along the way into every website I design. Ethos By Design is my brand, but we are not your average web design agency. I partner with a select group of copywriters, SEO experts, and consultants within Raleigh, NC and beyond to bring you the best collective of talent to create your branding. We approach every project with the same attention to detail that the world’s most successful companies use to craft their brands. We hold our work and ourselves to the highest standards. We carefully develop our client’s brands by always asking “How can this be elevated to look more interesting, unique and upscale?”




I didn't start out wanting to design websites.


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