Blending style & delight
within a contemporary coffee brand
GEOFFREY’S COFFEE is our experiment in all areas of creative direction for a brand style guide. The idea was to create an upscale coffee shop concept communicating the emotion of happiness and delight. The color scheme of yellow, black and white adds to the punchy and bright look of the brand while still being sharp and sophisticated. Multiple revisions of the logo were created until it could apply to any type of branding collateral a coffee shop might need – whether it’s menus, shopping bags, or coffee product packaging.